Saying Goodbye to the City of Stars

May 2, 2017


My semester in LA came to a close last week and I would be lying if I said I wasn’t a little bit grateful. Don’t get me wrong, I loved my time there, but it was time for a change. So I packed up my things, headed to San Diego for the weekend, and then hit the road for Phoenix, which has somehow become my favorite place in the world.

Looking back, I have to say that I did learn a lot from both of my internships. One was at a casting office where I learned quite a bit about what casting directors and associates do in the business. My other internship was at a company called StyleHaul which focuses on helping YouTubers and social influencers get brand deals and more exposure. I learned about pitching talent and reading social stats and coming up with new ideas.


While I enjoyed both internships, I definitely was more drawn to my work at StyleHaul. I was given a lot of freedom and was working on new things everyday. I also liked that digital media is a fast-growing market, so things are always changing. Someday I would love to work with them again.

In terms of my classes, I don’t think I learned quite as much. My entertainment marketing class was good, but didn’t offer me any new tips on how to market movies or TV shows. My business of Hollywood class was taught by a man who was definitely a bit racist, so I, understandably, ┬átended to tune out. I also took a speaker series class, which was interesting but completely hit or miss. Sometimes the guest speakers had a lot prepared and gave a great presentation, sometimes they weren’t ready at all.


Moving forward, I don’t know what I want to do once I graduate. I get asked that so much and my answer is always that I don’t know, because I don’t. Yes, my time in LA was helpful in helping me learn what I might want to do and definitely don’t want to do, but did it point me in one direction? Absolutely not.

So until I know, I’ll just continue to work on the 101 things I already do in the hopes that something will pop out at me. Besides, I’ve got a whole year to figure it out, and then after that, a lifetime. No sweat.

Xo, Willa


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